
In November 2022, the Securities and Exchange Commission’s (SEC) new Marketing Rule went into effect for all SEC-registered firms. But, what about the registered investment advisers (RIA) registered at the state level?
While not all states have adopted the new rule, many states have, in fact, implemented at least some form of the new Marketing Rule. In order to remain in compliance and avoid potential fines and penalties, advisory firms must firstly understand which regulations are applicable to their firm (based on registration) and subsequently integrate the appropriate policies and procedures to reflect the necessary protocols under the relevant regulation(s).